With the announcement of the Apple Vision Pro and the Meta Quest 3, the future I've been looking forward to since 2016 is finally here. I've spent the past seven years laying the groundwork for this moment, when VR would crack the mainstream. It has been declared the next big thing, only to be declared dead six months later, so many times I have lost track. The last several years have truly been a rollercoaster.
But all the building has led to this moment. I've been able to work with some of the biggest companies and consultancies to shape their thinking about spatial computing and designing for XR. I've taught at leading universities and lectured all over the world about how this technology will create transformative change, and now the rest of the world is catching up.
Think about the astonishing possibilities to come. I helped Coca-Cola understand how smartphone based AR needed to have some sort of tie to the physical world; this will be doubly important to understand on the Quest 3 and Vision Pro, with their superior passthrough.
I worked with Accenture, DDI, Walmart, and Lowe's to create training around social impact topics in VR -- imagine how that would look when volumetrically captured and placed in a new headset. And I still believe in the power of fully immersive VR training, a capability found in both headsets as well as all those currently in market.
The educational possibilities for these devices are extraordinary. I've been working with Meta on use cases for education, and it wouldn't surprise me if in ten years, every student was using one of these headsets to learn. From storytelling to curriculum design, I've helped customize it all for the metaverse.
If you're interested in building in this new world, please reach out. The last place you want to be is behind the curve.